Minority Report Style Ads
Posted On: March 11, 2010Posted In: Blog
Comments: One Response
Targeted Advertising Nightmare
“RETAILERS are targeting individual shoppers with digital billboards like those in the hit Tom Cruise film Minority Report.”
Cameras in the advert hoardings identify the age and sex of passers-by then display relevant products.
Probably wont be long untill this is linked with facial recognition software that can actually identify you, be linked to your web searching history, your spending habits, your credit rating, even your medical records.
It could get embarrassing.
*Man walks into supermarket, Advertising screen lights up*
“Good Afternoon, Mr Smith, how are the -hemorrhoids-, we have a new cream down aisle12″
“Morning Mrs Doe, We’d like to let you know -Cannesten Duo- is on offer today!”
Even Twitter is rumoured to be looking to launch technology known as ‘deep packet inspection’ (tee hee) to read peoples twitter streams and send them targeted ads based on what they have posted. Fun.
And with Sticky Air this shit could be, literally, everywhere.
Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.
March 11th, 2010 at 12:09 pm
I have futuristic predictions of the new generation iPhone – the iSpecs. We all wear specs that have an earpiece and augmented-reality 2-way mirrored lenses. We can use voice control and head guestures to control the ‘phone’ part of the device, while viewing through the lenses our own personal ‘iLife’ encompassing diary/map/shopping list/medical records etc etc… in short… life.
Meanwhile the lenses can be used to make suggestions for products to us based on our iLife. So instead of being blasted out in the middle of ALeadingSuperMarketChain, I’ll have the voice of the slebritee of my choice (invariably Sean Connery) whisper quietly into my ear. “Sharonimo, I think you need to shtock up on those Caneshten Duo.. running low… And while you’re in boots, you should invesht in some waxing strips. Those razors aren’t good for your skin, you know” (Or something equally as familiar)
I’m not sure which version of the future is scarier, but at least with mine there’s more privacy! (And Sean Connery)